Asiatique The Riverfront
Local Attraction in Bangkok
ASIATIQUE THE RIVER FRONT
Cultural heritage and a global lifestyle play a big role
ASIATIQUE,The Riverfront. Modeled after Bangkok’s fourmajortrade districts, the project weaves together all the essential elements that define what Bangkok was, as well as redefine what it is and what it will become in the near future.
Chareonkrung District, once the old trade centre, is now a ‘new road to the country’s modernization’. Find both traditional and modern Thai culture through performing arts, Thai puppets by Joe Louis Theatre and Calypso Show as well as more than 1,000 retail shops selling Thai handicrafts, souvenirs home décor and spas.
Town Square District blends Thai and Western ways of life, with an international dining scene and sports bars. There is also space for events and activities, including sports, games and product launches.
Factory District is the area for fashion showcases, a hip dining scene and shops selling all kinds of design products from clothing to gadget. The focus is on modern lifestyles born after the ‘Industrial Age’.
Waterfront District, the main highlight at ASIATIQUE,The Riverfront, is essentially the development of Bangkok’s riverside from a centre of trade to tourism. International fine-dining establishments occupy the areas along the riverbanks, while the city’s longest public boardwalk (300m) is lined with restaurants and events venues. This is also where the concerts, festivals and the New Year’s countdown celebrations take place.
ASIATIQUE, The Riverfront will be Bangkok’s first large-scale riverside project combining shopping, dining, sightseeing, activities and events under one roof. The strong cultural aspect is what sets it apart from other shopping malls. Embracing history, but avoiding the cultural clichés and traditional symbols, it strikes a balance between tradition and globalization.