This course is designed to introduce newcomers to the basics of public relations, including dealing with the media, preparing media kits and press releases, the use of social
media, developing an integrated PR campaign, and evaluating the success of a strategy.
The intention is for our very experienced public relations professionals to provide a guide for the essential skills needed by a PR executive in order to better understand
the media, focus on a target audience, and direct strategic PR campaigns that deliver identifiable commercial benefits.
The 2-day training seminar will cover such topics as how to develop and present a MICE grid in an innovative and novel manner. This includes how to convince potential
customers of the advantages of considering Thailand as their next MICE destination.
Developing a "different", "out-of-the-box" concept of public relations and what can be achieved through it
An introduction to public relations tools and how each of these can help build your PR schemes
An overview of international public relations – international media outlets available, examples taken from the Australian industry
Planning for that Successful International Public Relations campaign