Thais are a fun-loving, polite and easy-going people. As with all cultures, however, there are certain simple rules to be observed to avoid embarrassment and misunderstanding.

The Royal Family: Thais regard the monarchy with the utmost respect and are disturbed by any slights against them, even if meant in jest.

Religion: Thailand is predominantly Buddhist and all aspects of the religion are held in high regard. When visiting a temple, dress appropriately with long trousers or skirts, and long sleeves. Remove your shoes when entering the temple buildings. Monks are not allowed to touch or be touched by women, and if a woman needs to hand something to a monk, this must be done through a third party.

Behaviour: Thailand is a non-confrontational society, and to show anger or impatience or to raise your voice is a sign of weakness and lack of control, and causes great embarrassment. Patience, humour, and a pleasant smile will work wonders.

Clothing: Revealing clothing, worn by either men or women, is regarded as embarrassing. Short shorts, low cut dresses and skimpy bathing suits come into this category. A clean and conservative appearance is absolutely necessary when dealing with border officials, customs clerks, local police, and bureaucrats.

Body language: The head is the most sacred part of the body, so should not be touched. The feet are the least sacred, so when sitting they should not point at anyone. The placing of feet on tables or desks is considered extremely rude. The left hand is regarded as unclean and should not be used when handling food or giving and receiving items and gifts.

Greetings: Thais do not traditionally shake hands, the wai being the usual greeting. The hands are placed together as in prayer, and raised upwards towards the face, while the head is lowered in a slight bow. The height to which the hands should be raised depends on the status of the person you are waiing. In the case of monks, dignitaries and elderly people the hands are raised to the bridge of the nose, with equals only as far as the chest. There is no need to wai young people, a slight nod sufficing.